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Hugo BossUrban Journey #YourTimeIsNow

In Hugo Boss' latest fragrance film, Zac Efron is on top of the world. Directed by Mollie Mills and produced by Radical Media, "Your Time is Now" uses analog photography effects to heighten the vertigo effect in this film that encourages us to test our limits, explore and experience.

  • Director Mollie Mills
  • Agency COTY
  • Production Radical Media