24 SèvresWhere fashion comes to life

To celebrate the new season, 24 Sèvres, the Bon Marché Rive Gauche online shopping platform, has unveiled a short film manifesto of 3 minutes titled Where Fashion Comes To Life, directed by Nicolas Winding Refn. In this film produced by Stink Films for FRED & FARID, the famous director imagines a world where models come to life and dance in the alleys of the Bon Marché in a phantasmagorical Paris, delivering a strong feeling of freedom.